For a skincare retailer focusing on younger Saudi ladies, we shifted 60% of their traditional advertising investment to Snapchat, producing a two hundred seventeen percent increase in purchase behavior.
Last month, a retail client transitioned from traditional social media posts to motion media and achieved a three hundred eighty-four percent increase in response and a one hundred twenty-seven percent boost in conversion rates.
Recently, a travel company realized that their website was entirely absent from spoken searches. After implementing the strategies I'm about to reveal, they're now appearing in 47% of relevant voice searches.
Powerful techniques included:
- Highlighting communal benefits rather than individual gains
- Incorporating appropriate faith elements where relevant
- Adapting promotion language to correspond to Saudi traditional values
- Producing separate message options for various areas within the Kingdom
With extensive testing for a cuisine platform company, we discovered that advertisements delivered between night time dramatically exceeded those delivered during traditional peak hours, achieving one hundred sixty-three percent higher purchases.
For a premium company, we found that image and temporary channels substantially exceeded Facebook for interaction and conversion, resulting in a strategic redistribution of effort that enhanced total results by 167%.
Through extensive testing for a shopping business, we discovered that content published between night time substantially exceeded those released during standard peak hours, producing one hundred forty-three percent higher response.
A few weeks ago, a retail client contacted me after spending over 300,000 SAR on ineffective digital promotion. After redesigning their approach, we achieved a four hundred seventy-three percent growth in return on ad spend.
Additional timing findings included:
- Reduced bidding during worship moments with steady conversion rates
- Greater response on Fridays and Saturdays especially after evening prayers
- Periodic changes requiring spending modifications during cultural events
- Academic calendar impacts on particular industries
For a merchant, we identified that their spoken question discovery was constrained because they had optimized mostly for foreign language queries. After implementing customized native audio query enhancement, their visibility grew by two hundred seventeen percent.
Helping a hospital, we restructured their information to feature entire queries that people would verbally request, such as "Where can I find a dermatologist in Riyadh?" This strategy improved their voice search discovery by seventy-three percent.
With detailed competitor analysis for a cuisine platform customer, we identified that promotions delivered between 9-11 PM dramatically outperformed those presented during traditional optimal periods, achieving one hundred sixty-three percent greater purchases.
For a hotel brand, we discovered that literal conversion of their global search terms resulted in extremely wasteful spending. After implementing a regionally-specific query approach, their cost per acquisition reduced by seventy-three percent.
Key approaches included:
- Working with Saudi regional experts to determine real query patterns
- Examining Saudi competition for keyword insights
- Developing a dual-language query framework to capture the complete range of searchers
- Implementing regional linguistic differences rather than classical terminology