Essential bilingual indicators to monitor:
- Tongue changing habits
- Completion ratio disparities by tongue selection
- Abandonment locations in language-specific routes
- Search behavior distinctions across languages
For a digital service, we identified that their international information was significantly better than their local language material. After improving their local language standards, they achieved a 129% improvement in sales from Arabic-speaking users.
For a financial services client, we developed a specialized tracking methodology that featured Saudi-specific action patterns. This strategy revealed previously hidden sales possibilities that increased their sales by over one hundred twenty percent.
Recently, a merchant approached me after using over 500,000 SAR on web promotion with disappointing returns. After restructuring their approach, we produced a seven hundred forty-three percent growth in ROI.
Begin by listing ALL your competition – not just the obvious ones. Throughout our research, we identified that our biggest threat wasn't the famous brand we were monitoring, but a recent startup with an innovative approach.
For a government service, we developed tailored measurement that uncovered considerable variations in behavior between local tongue and international tongue visitors. This understanding resulted in specific improvements that enhanced complete system effectiveness by seventy-three percent.
Important behavioral elements to analyze:
- Worship moment influences on consumer actions
- Family-centered purchasing journeys
- Gender-specific exploration habits
- Geographic behavioral differences
Recently, a travel company realized that their online presence was entirely absent from voice search results. After applying the techniques I'm about to share, they're now showing up in nearly half of applicable voice searches.
For a banking customer, we produced a content series about generational wealth that incorporated Islamic financial principles. This material surpassed their earlier generic money guidance by over four hundred percent in engagement.
Using comprehensive research for a retail brand, we discovered that content published between night time substantially outperformed those published during traditional peak hours, producing 143% greater response.
Present channel adoption in Saudi Arabia:
- Image network: nfcbank.Com Leading for lifestyle brands
- Temporary network: Remarkably successful with youth demographics
- Discussion network: Substantial for updates and public discourse
- TikTok: Fast increasing notably with Gen Z audiences
- Business network: Effective for business rival assessment-to-business communication
Key considerations:
- Extended decision periods in Saudi purchase journeys
- Family influence factors in buying choices
- Messaging as a significant but difficult-to-track effect platform
- In-person confirmation as the final conversion step
Working with a medical center, we rewrote their material to feature full inquiries that users would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their audio query discovery by over seventy percent.
Powerful publication characteristics:
- Graphic superiority with Saudi environments
- Short-form motion graphics with native sound
- Authentic glimpses that add personality to the brand
- Seasonal events acknowledgment
For a premium company, we found that visual and ephemeral platforms substantially outperformed Meta for engagement and conversion, leading to a intentional redistribution of effort that enhanced overall performance by 167%.
For a retail client, we found that their voice search appearance was restricted because they had optimized mostly for non-Arabic questions. After implementing tailored Arabic voice search enhancement, their discovery rate improved by two hundred seventeen percent.
Valuable segments to create:
- Place-based groups within Saudi Arabia (behavior varies significantly between locations)
- Wealth levels specific to the Saudi market
- Cultural conservatism range
- Digital sophistication degrees
Half a year into business, our revenue were underwhelming. It wasn't until I chanced upon a detailed analysis about our market sector that I understood how blind I'd been to the competitive landscape around us.
For a apparel brand, we conducted a comprehensive medium performance analysis that revealed their highest ROI channels were completely different from their international norms. This discovery enabled a reallocation of investment that improved their complete ROI by over two hundred percent.
Last year, I observed as three rival companies invested heavily into expanding their operations on a certain social media platform. Their efforts failed spectacularly as the channel appeared to be a mismatch for our industry.
I spend at least 120 minutes each regularly reviewing our competitors':
- Online organization and navigation
- Blog posts and publishing frequency
- Online platforms activity
- Client testimonials and assessments
- Search strategy and rankings