Helping a food brand, we developed a strategy where influencers naturally integrated products into their normal activities rather than creating evident sponsorships. This strategy produced engagement rates two hundred eighteen percent better than conventional marketing posts.
Not long ago, my local business was barely surviving to find new customers. Our online presence was nowhere to be found in Google rankings. That's when I made the decision to explore professional website ranking help.
I recommend organizing competitors as:
- Main competitors (offering nearly identical products/services)
- Peripheral competitors (with some similarity)
- New disruptors (new businesses with innovative models)
A cosmetics company changed from various isolated collaborations to sustained partnerships with fewer influencers, generating a substantial growth in purchases and a forty-three percent drop in marketing expenses.
I use a simple spreadsheet to record our competitors' costs adjustments every week. This has already enabled us to:
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Discover seasonal discount patterns
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Recognize product bundling tactics
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Comprehend their value positioning
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Shifted product photos to the left area, with product specifications and buy buttons on the right
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Changed the photo slider to advance from right to left
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Added a custom Arabic text style that preserved legibility at various scales
I presently utilize several tools that have substantially improved our competitive research:
- SEO tools to monitor other companies' search rankings
- Social listening tools to track competition's digital footprint
- trusted digital agency in KSA tracking solutions to observe modifications to their digital properties
- Communication monitoring to get their marketing communications
When I established my retail business three years ago, I was sure that our distinctive products would sell themselves. I ignored competitor analysis as unnecessary – a choice that nearly ruined my entire company.
Effective strategies included:
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Selecting products suitable for Saudi preferences
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Adjusting merchandise details to highlight features important to Saudi consumers
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Special assortments for cultural events
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Measurement adjustments for regional norms
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Reorganized the data entry sequence to match right-to-left cognitive patterns
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Built a dual-language input mechanism with automatic language changing
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Improved smartphone usability for thumb-based Arabic typing
If you're developing or improving a website for the Saudi market, I urge working with specialists who genuinely comprehend the nuances of Arabic user experience rather than simply translating Western layouts.
Recently, I watched as three rival companies spent significantly into expanding their presence on a particular social media platform. Their initiatives flopped as the channel proved to be a mismatch for our industry.
- Choose fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
- Enlarge line leading by 150-175% for better readability
- Set right-aligned text (never middle-aligned for body text)
- Prevent condensed Arabic text styles that compromise the distinctive letter structures
Last quarter, a beauty brand allocated 300,000 SAR in traditional advertising with minimal results. After shifting just 25% of that investment to influencer marketing, they saw a seven hundred twelve percent growth in revenue.
Recently, I was advising a prominent e-commerce platform that had spent over 200,000 SAR on a impressive website that was converting poorly. The problem? They had merely transformed their English site without considering the fundamental UX differences needed for Arabic users.
Begin by listing ALL your competitors – not just the major ones. In our research, we found that our largest rival wasn't the well-known company we were tracking, but a recent business with an unique model.
I invest at least two hours each regularly reviewing our competitors':
- Online architecture and UX
- Articles and content calendar
- Digital channels activity
- Customer reviews and ratings
- Search tactics and positions
Essential modifications included:
- Clear delivery estimates for different regions of the Kingdom
- Different fulfillment selections including same-day fulfillment in metropolitan areas
- Comprehensive monitoring with Arabic notifications
- Adjustable timing for deliveries
Throughout my previous project for a banking company in Riyadh, we found that users were repeatedly selecting the wrong navigation elements. Our behavior analysis showed that their focus naturally flowed from right to left, but the primary navigation items were placed with a left-to-right importance.
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Designed a figure visualization approach that accommodated both Arabic and English numbers
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Redesigned data visualizations to flow from right to left
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Applied color-coding that aligned with Saudi cultural meanings
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Repositioning call-to-action buttons to the right area of forms and interfaces
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Reconsidering information hierarchy to move from right to left
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Adjusting user controls to follow the right-to-left viewing pattern