With comprehensive research for a retail brand, we found that messages delivered between evening hours dramatically surpassed those sent during standard business hours, producing one hundred eighty-seven percent better open rates.
Recently, a restaurant owner in Riyadh expressed frustration that his venue wasn't showing up in Google listings despite being highly rated by customers. This is a typical problem I encounter with local businesses throughout the Kingdom.
For a financial customer, we implemented a complex bilingual framework that intelligently adjusted design, controls, and content flow based on the selected language. This strategy increased their audience connection by one hundred eighty-three percent.
I dedicate at least a substantial amount of time each Monday examining our competitors':
- Online architecture and UX
- Content strategy and publishing frequency
- Social media activity
- Client testimonials and evaluations
- Search strategy and rankings
For a shopping customer, we implemented an platform that skillfully combined worldwide expectations with regionally significant aesthetic features. This technique enhanced their user acquisition by one hundred twenty-seven percent and interaction by 93%.
For a restaurant chain, we created a video series highlighting traditional Saudi hospitality, which achieved engagement rates five hundred sixty-seven percent better than their earlier generic productions.
When I started my retail business three years ago, I was sure that our unique products would be enough. I overlooked market research as unnecessary – a decision that practically cost my entire company.
Helping a culinary business, we established a technique where influencers genuinely incorporated products into their daily lives rather than creating evident sponsorships. This approach produced engagement rates two hundred eighteen percent better than standard advertising posts.
Recently, I watched as three competitors spent significantly into growing their presence on a specific social media platform. Their initiatives were unsuccessful as the medium proved to be a bad match for our market.
I use a basic spreadsheet to monitor our competitors' costs changes weekly. This recently enabled us to:
- Identify seasonal promotion cycles
- Recognize package deal strategies
- Grasp their value positioning
For a entertainment platform, we implemented thorough speed enhancement that lowered startup duration by 67% and page movements by 43%. These enhancements improved consumer persistence by over two hundred percent.
Critical features included:
- Disconnected information saving
- Automatic updating when connection restored
- Visible notification of network availability
- Sensible limitations of particular functions when disconnected
I advise categorizing competitors as:
- Main competitors (offering equivalent products/services)
- Peripheral competitors (with some similarity)
- Emerging disruptors (new companies with disruptive potential)
Recently, a beauty brand allocated 300,000 SAR in conventional marketing with limited results. After shifting just 25% of that budget to creator partnerships, they achieved a seven hundred twelve percent increase in sales.
Essential features included:
- Arabic interface adaptation that preserved usability
- Tongue-appropriate text presentation
- Memory optimization for both linguistic approaches
- Seamless linguistic changing without app restart
For a home décor company, a collaboration with 20 nano influencers generated a three hundred forty-seven percent higher return on investment than a single partnership with a high-profile creator with a massive number of followers.
A cosmetics company shifted from multiple single partnerships to longer-term associations with a smaller number of influencers, resulting in a 164% improvement in purchases and a 43% drop in acquisition costs.
I now employ several resources that have substantially improved our competitive research:
- SEO tools to analyze other companies' SEO strategies
- Mention tracking tools to track competition's digital Marketing Company Riyadh footprint
- Site monitoring platforms to monitor modifications to their online presence
- Communication monitoring to receive their marketing communications
Half a year into operations, our conversions were dismal. It wasn't until I chanced upon a comprehensive study about our niche that I discovered how ignorant I'd been to the competitive landscape around us.
Begin by identifying ALL your competitors – not just the well-known ones. Throughout our research, we found that our largest rival wasn't the famous brand we were tracking, but a new startup with an novel strategy.