Add Powerful Search Optimization for Saudi Businesses
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Twelve months ago, my family-owned business was struggling to reach new customers. Our [digital Advertising agency Riyadh](https://gitea.jludwig.net/caitlinjacques) storefront was practically invisible in Google rankings. That's when I decided to explore professional SEO services in [Jeddah search engine optimization](http://cecosa.co.za/index.php/business-services/item/shea-healing).
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Essential features included:
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* Smartphone-prioritized ad formats
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* Click-to-call additions for speaking-oriented consumers
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* Application advertising for appropriate queries
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* Device-specific destination sites
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Last month, a store owner approached me after using over 250,000 SAR on underperforming PPC campaigns. After revamping their strategy, we achieved a five hundred thirty-seven percent improvement in return on ad spend.
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Working with a restaurant chain, we established a approach where influencers authentically presented products into their normal activities rather than generating evident sponsorships. This strategy generated interaction levels significantly higher than conventional marketing material.
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A cosmetics company transitioned from various isolated engagements to sustained relationships with a smaller number of influencers, producing a 164% increase in sales and a 43% reduction in promotion spending.
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I currently use several tools that have significantly upgraded our competitive research:
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* SEO tools to analyze competitors' search rankings
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* Social listening tools to monitor competition's social activity
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* Site monitoring platforms to track modifications to their websites
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* Communication monitoring to receive their promotional messages
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Recently, a skincare retailer allocated 300,000 SAR in conventional marketing with minimal outcomes. After redirecting just 25% of that budget to social collaborations, they saw a 712% increase in sales.
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Essential delivery discoveries included:
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* Decreased rivalry during prayer times with steady conversion rates
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* Higher interaction on non-workdays notably after night prayers
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* Temporal differences requiring budget adjustments during religious occasions
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* Educational timetable impacts on specific sectors
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Not long ago, I witnessed as three competitors poured resources into growing their operations on a specific social media platform. Their attempts flopped as the platform turned out to be a poor fit for our sector.
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Last month, a business owner asked me why his blog posts weren't creating any leads. After reviewing his content marketing strategy, I identified he was making the same mistakes I see countless Saudi businesses repeat.
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I spend at least two hours each week reviewing our competitors':
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* Online structure and navigation
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* Blog posts and content calendar
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* Online platforms engagement
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* Client testimonials and ratings
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* Search strategy and positions
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I advise organizing competitors as:
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* Direct competitors (offering very similar solutions)
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* Peripheral competitors (with partial resemblance)
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* Emerging challengers (new entrants with innovative potential)
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When I launched my e-commerce business three years ago, I was sure that our unique products would stand out naturally. I overlooked competitive research as superfluous – a mistake that nearly destroyed my entire business.
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Begin by identifying ALL your competitors – not just the major ones. In our research, we discovered that our largest competitor wasn't the well-known brand we were tracking, but a recent company with an unique approach.
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Recently, a Saudi company approached me after using over 120,000 SAR on foreign search optimization with limited results. After applying a customized Saudi-focused search optimization, they saw premium rankings for 23 high-value keywords within only three months.
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Powerful techniques included:
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* Showcasing communal benefits rather than individual gains
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* Adding modest spiritual connections where appropriate
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* Adapting offer terminology to correspond to Saudi social expectations
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* Creating separate creative alternatives for diverse locations within the Kingdom
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Using comprehensive research for a cuisine platform company, we discovered that advertisements delivered between night time dramatically exceeded those delivered during typical prime times, achieving substantially better conversion rates.
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For a travel client, we found that literal conversion of their international keywords produced extremely unproductive costs. After executing a culturally-appropriate search term technique, their conversion expense reduced by seventy-three percent.
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Important methods included:
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* Consulting Saudi native speakers to discover real query patterns
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* Investigating Saudi competition for search term strategies
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* Creating a dual-language query framework to attract every possible users
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* Applying Saudi Arabic dialect rather than formal language
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