Twelve months ago, my family-owned business was struggling to reach new customers. Our digital Advertising agency Riyadh storefront was practically invisible in Google rankings. That's when I decided to explore professional SEO services in Jeddah search engine optimization.
Essential features included:
- Smartphone-prioritized ad formats
- Click-to-call additions for speaking-oriented consumers
- Application advertising for appropriate queries
- Device-specific destination sites
Last month, a store owner approached me after using over 250,000 SAR on underperforming PPC campaigns. After revamping their strategy, we achieved a five hundred thirty-seven percent improvement in return on ad spend.
Working with a restaurant chain, we established a approach where influencers authentically presented products into their normal activities rather than generating evident sponsorships. This strategy generated interaction levels significantly higher than conventional marketing material.
A cosmetics company transitioned from various isolated engagements to sustained relationships with a smaller number of influencers, producing a 164% increase in sales and a 43% reduction in promotion spending.
I currently use several tools that have significantly upgraded our competitive research:
- SEO tools to analyze competitors' search rankings
- Social listening tools to monitor competition's social activity
- Site monitoring platforms to track modifications to their websites
- Communication monitoring to receive their promotional messages
Recently, a skincare retailer allocated 300,000 SAR in conventional marketing with minimal outcomes. After redirecting just 25% of that budget to social collaborations, they saw a 712% increase in sales.
Essential delivery discoveries included:
- Decreased rivalry during prayer times with steady conversion rates
- Higher interaction on non-workdays notably after night prayers
- Temporal differences requiring budget adjustments during religious occasions
- Educational timetable impacts on specific sectors
Not long ago, I witnessed as three competitors poured resources into growing their operations on a specific social media platform. Their attempts flopped as the platform turned out to be a poor fit for our sector.
Last month, a business owner asked me why his blog posts weren't creating any leads. After reviewing his content marketing strategy, I identified he was making the same mistakes I see countless Saudi businesses repeat.
I spend at least two hours each week reviewing our competitors':
- Online structure and navigation
- Blog posts and content calendar
- Online platforms engagement
- Client testimonials and ratings
- Search strategy and positions
I advise organizing competitors as:
- Direct competitors (offering very similar solutions)
- Peripheral competitors (with partial resemblance)
- Emerging challengers (new entrants with innovative potential)
When I launched my e-commerce business three years ago, I was sure that our unique products would stand out naturally. I overlooked competitive research as superfluous – a mistake that nearly destroyed my entire business.
Begin by identifying ALL your competitors – not just the major ones. In our research, we discovered that our largest competitor wasn't the well-known brand we were tracking, but a recent company with an unique approach.
Recently, a Saudi company approached me after using over 120,000 SAR on foreign search optimization with limited results. After applying a customized Saudi-focused search optimization, they saw premium rankings for 23 high-value keywords within only three months.
Powerful techniques included:
- Showcasing communal benefits rather than individual gains
- Adding modest spiritual connections where appropriate
- Adapting offer terminology to correspond to Saudi social expectations
- Creating separate creative alternatives for diverse locations within the Kingdom
Using comprehensive research for a cuisine platform company, we discovered that advertisements delivered between night time dramatically exceeded those delivered during typical prime times, achieving substantially better conversion rates.
For a travel client, we found that literal conversion of their international keywords produced extremely unproductive costs. After executing a culturally-appropriate search term technique, their conversion expense reduced by seventy-three percent.
Important methods included:
- Consulting Saudi native speakers to discover real query patterns
- Investigating Saudi competition for search term strategies
- Creating a dual-language query framework to attract every possible users
- Applying Saudi Arabic dialect rather than formal language